The plan was to open a family jewelry store to spend more time together. Shelley and Phil had worked for the large chain stores since 1983. The hours were long and family time was limited. Phil then spent time selling “on the road” for jewelry design firms, this too, was time invasive.
So on throwing caution to the wind, AMREIN DIAMONDS was opened at 1:00pm on Friday the 13th, September,1996.
Our entire family unit is involved in our success. The Amrein children: Ashley and her husband Steve Davis, Amanda and her husband Jason Fitterer, Alyssa, Andrew and of course Bella the Labradoodle!
The family store plan has evolved to include your family. We are a family friendly business!